Today’s media culture is perceived as a force in society that has the capacity to inform children’s lives in many ways.
Media, such as television, film, magazines and advertising are communicative forms that have the ability to influence audiences with the messages they convey and can have both a positive and negative impact on children's perceptions.
The Media Max programme is an invaluable area of media education, an innovative informal educational programme for children aged 6 - 12 years.
Media Max uses digital video production and digital drama as a tool to enable children to understand the processes and techniques employed in creating moving-image media and in developing media literacy, in other words, the knowledge needed to critically analyse, evaluate and challenge the range of ‘messages’ the media may produce. Media education develops children’s understanding of how media ‘messages’ are produced and is an essential element of children’s social learning.
The Media Max programme encourages children to take advantage of the potential of the media as a means of communication and self-expression.
Media Max aims to: